Archive | May, 2009


12:37 am
May 29, 2009
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Ad Specs

Click here for more information on the
Maintenance Technology Website’s ad pricing and specs.

Ad positions



Rate Per Month – Net

Leaderboard: ROS, placed below the Website navigation; may rotate with up to six other advertisements.

Dimensions: 728×90
Max File Size: 40k
File Formats: .jpg, .gif, .swf, 3rd party

Alt. Text: 50 characters max.





Full Banner:ROS; exclusive, non-rotating position placed above the Website logo. Limited quantity available!

Dimensions: 468×60
Max File Size: 40k
File Formats: .jpg, .gif, .swf, 3rd party

Alt. Text: 50 characters max.





Half Banner:ROS; exclusive, non-rotating position placed above the Website logo. Limited quantity available!

Dimensions: 234×60
Max File Size: 30k
File Formats: .jpg, .gif, .swf, 3rd party

Alt. Text: 50 characters max.





Skyscraper: Placed on all pages; may rotate with up to three other advertisements.

Dimensions: 120×600
Max File Size: 40k
File Formats: .jpg, .gif, .swf, 3rd party

Alt. Text: 50 characters max.





Sponsored Skyscraper: Placed on all pages associated with interior navigation item, including Articles, Sourcebook, Events or Training & Links; exclusive, non-rotating position. Limited quantity available!

Dimensions: 120×600
Max File Size: 40k
File Formats: .jpg, .gif, .swf, 3rd party

Alt. Text: 50 characters max.





Button:Placed on all pages on right side of Website; non-rotating position.

Dimensions: 120×90
Max File Size: 20k

File Formats: .jpg, .gif

Alt. Text: 50 characters max.







Featured Suppliers

featured supplier

Middle Featured Supplier:Exclusive, text-based, non-rotating position placed on all website pages. Limited quantity available!

Dimensions: Company’s logo/image + 75-100 words. Roughly 300 x 450 pixels of space.
File Formats: .jpg, .gif






Right Featured Supplier:Exclusive, text-based, non-rotating position placed on all website pages. Limited quantity available!

Dimensions: Company’s logo/image + 30 word description OR 50 word description. Roughly 300 x 200 pixels of space.
File Formats: .jpg, .gif






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12:37 am
May 29, 2009
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Ad Rates

Black and WhiTe Rates (Gross Rates)

Earned rate based on total number of insertions within a 12-month period. Rates effective 01/01/13, for all advertisers. Advertising is sold only at earned published rates. Contacts and insertion orders for units at lower rates are not accepted.

1x 3x 6x 12x
1 page 2450 2325 2180 2130
2/3 page 1960 1860 1745 1705
Island 1/2 1470 1395 1310 1280
1/2 page 1470 1395 1310 1280
1/3 page 1105 1045 985 960
1/4 page 810 770 720 705
Color Rates (Gross Rates)

Color: 133 line screen. S.W.O.P. standards apply.

1 Page 2/3 Page Island Page 1/2 Page 1/3 Page 1/4 Page
4 Color 900 800 700 700 600 500

• Matched second color: $700    • Bleed: No charge for bleed.

Special Positions

Inside front cover: Black and white earned rate plus 15%

Inside back cover: Black and white earned rate plus 10%

Back cover: Black and white earned rate plus 15%

Adjacent to specific editorial: Black and white earned rate plus 10%

Position availability: Consult sales representative.


Consult Sales Representative for further information.

Commission and Cash Discount

Net 30 days from date of invoice, 15% to agencies on space, color and position. 5% discount for payment one year in advance. Agency commission will be revoked on billings unpaid 90 days after invoicing.

Information Highway

Draw traffic to your Website through the Information Highway. Reach 25,000 Lubrication Professionals focused on facility uptime and lubrication best practices. You provide the link to your desired Webpage and 50 words of copy with your Web address. Published six times a year.
Net cost per insertion (1/12 pg): $500

Web Spotlight: Ideal for featuring a new Website, promoting online services or simply having your company stand out from the crowd. Only one featured Website in each issue.
Net cost per insertion (1/3 page): $1000


Category specific advertising opportunity to Showcase your product, service or training with an ad within our “update” sections. Published every issue. 1/6 vertical ads.
1x rate: $1200 Gross

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12:37 am
May 29, 2009
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Ad Specs

To download a PDF of this page, please click here.

General Preparation
  • Ads must be at final size per dimensions listed below. Please include a rule of at least 0.5 around all fractional ads.
  • Photographic artwork must be 300 dpi at the final size being used in the ad and saved as either a .tif or .eps file.
  • All colors and images used must be cmyk.
  • Only postscript fonts are acceptable.
  • We encourage that all files be pre-flighted prior to submission using programs such as FlightCheck, PreFlight Pro, or PitStop Professional.
  • Lubrication Management & Technology cannot be responsible for accurate reproduction of your ad if a proof is not submitted. (Fax, press proof, laser printout, or pdf are acceptable proofing options).
Acceptable File Formats/Software

Our file preference is Adobe Acrobat PDF with fonts embedded. (See creating PDF files below.) We can also accept InDesign, Quark XPress, Illustrator and Photoshop eps files (not Microsoft Word files*) provided that you include all “nested” artwork and fonts (postscript printer & screen fonts and Open Type fonts only). Using the software’s built-in collection feature will help insure all necessary files are included.
*Ads produced in Microsoft Word are not suitable for professional printing.

Creating Adobe Acrobat PDF Files

When creating PDF format files for publication, all raster-based graphics (i.e. photos, scans, etc.) must be at least 300 dpi at reproduction size. Please check that the settings for PDF export or Adobe Acrobat Distiller are set so as not to downsample to less than 300 dpi at reproduction size. Also make sure that all fonts are set to be embedded. Using the default “Press Quality” settings or the standard PDF/X-1A should produce the desired results. Some of the graphics programs that support PDF format export are: Adobe InDesign, Adobe Illustrator, Adobe Photoshop, Quark 5.0 or later, Adobe/MacroMedia FreeHand, Adobe PageMaker 7.

Ad Submission

If you have any questions, please contact Randy Buttstadt. E-mail: or phone (847) 382-8100 ext. 104 (9 a.m. – 5 p.m. CST).

E-Mail: Ads under 10MG can be sent to Native files must be compressed in a folder with all necessary artwork and fonts. Very Important: Please specify the magazine and month this ad is to appear.

FTP (for PC and MAC users): To FTP content to Applied Technology, you must use an FTP program.

Host Name:   Username: atpnetwork-ftp   Password: 1AtP2mTLmt3

If you need FTP software, FileZilla is completely free, very easy to operate and works on all platforms. Once installed, see instructions below for using FileZilla:

Using FileZilla to FTP files to Applied Technology Publications

Launch FileZilla. At the top of the application window, enter the following information:

Host Name: Username: atpnetwork-ftp Password: 1AtP2mTLmt3

Click “Quickconnect” and FileZilla should make a connection to the server. In the two window pandes you will see something similar to the image below:


On the LEFT is your local machine. On the RIGHT is the Applied Technology Server.

On the RIGHT, select which folder you want to upload your ad by double-clicking the folder. Once you’ve selected a folder you can either drag and drop a file into the RIGHT pane or you can navigate in the LEFT pane to find the file on your computer, right click the file and select Upload as shown below.


Mail: We accept CD-R, or DVD-R. Please include a laser printer proof of the final file contained on the disk. Include your name, phone number and e-mail address in case questions arise.

Send to:
Applied Technology Publications
c/o Randy Buttstadt, Production Manager
1300 S. Grove Ave., Suite 105
Barrington, IL 60010

Ad Sizes

(Trim Size: 7.875 x 10.75)

Full page, no bleed

7 x 10

½ page horizontal

7 x 4.875

Full page, with bleed

8.125 x 11

½ page horizontal spread

16.25 x 4.875

Full page spread, with bleed

16.25 x 11

⅓ page square

4.5 x 4.875

⅔ page

4.5 x 10

⅓ page vertical

2.125 x 10

½ page island

4.5 x 7.5

¼ page vertical

3.375 x 4.875

½ page vertical

3.375 x 10

⅙ showcase

2.125 x 4.5

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12:34 am
May 29, 2009
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Direct Mail

lubrication management & technology Direct Mail LisT – MARCH 2009
Lubrication Management & Technology serves the field of machinery fluid condition monitoring, handling, and management in industries such as automotive, diesel, equipment and transportation services, manufacturing (chemicals, pharmaceuticals, industrial, consumer, petroleum, and gas), power generation and public utilities, construction and civil engineering, testing laboratories, machinery monitoring, instruments and sensors, machinery fluid suppliers, and others allied to the field.
6,428 Processing Industries (Chemical, Food, Petrochemical, Pulp/Paper)
2,864 Mfg. of Machinery & Equipment
1,073 Mfg. of Transportation Equipment
1,264 Utility Services (Electric, Gas, Water/Wastewater)
8,321 Maintenance Engineer/Technician
942 Facilities (Government, Military, Municipal, Hospital, etc.)
9,911 Manufacturing
552 Construction & Mining/Transportation (Railroad, Airline, Trucking)
1,824 Engineering/Contract Services/Other
16,545 Plant Management
1,942 Engineering
3,336 Maintenance/Reliability
2,306 Operations
260 Laboratory/R&D
761 Lubrication/Maintenance Technician/Other
Suggested Usage: Engineering and geologists, energy and utility companies, seminars and conferences on regulatory issues, automotive industry, specialty lubricants, manufacturing-related offers, testing and instrumentation, computer hardware and software.

ATP List Services
Ellen Sandkam
Phone: 800-223-3423 x110
Fax: 847-304-8603


10,971 available
$375/M text
$375/M html

Direct Mail Request
Controlled Circulation
BPA Audited


Canadian: $250 flat
Business & Function: $15/M
Geographic: $10/M

P.S. Labels: $10/M
Keying: $2/M
E-Mail: $85 flat
Disk: $50 flat

Minimum Order
5,000 names
Sample mailing piece required.

$10/M off base price. No selection charges.
Minimum order: $150.

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