While it is difficult to determine how quickly the overall economy will improve, it’s clear that improvement will come—but perhaps only for those who understand the structural changes that have occurred and must now be dealt with. As the writer William Arthur Ward noted: “The pessimist complains about the wind; the optimist expects it to change; the realist adjusts the sails.”
As NSK customers focus on working to full capacity and ensuring their facilities operate at optimum efficiency, equipment that is reliable and cost-effective to maintain is more important than ever. Motion and control products play a vital role.
Slowly and steadily, the business prospects for our customers in virtually every industry have brightened after the prolonged global economic downturn that challenged so many organizations. Most customers have benefited from taking a closer look at their priorities in this increasingly competitive and still relatively unsettled business environment.
While Fluke customers seem to be enjoying 2010 more than 2009, they can’t really say the falling knife isn’t still falling. Most are seeing growth—though not at the production levels they had in early 2008. They tell us they’re being hit from all sides.
Organizations across the industrial landscape rely on ExxonMobil’s Mobil-branded industrial lubricants to maximize their productivity and ensure equipment runs smoothly. For example, through our extensive Equipment Builder Group, we work side-by-side with customers and the world’s leading equipment manufacturers to engineer high-performance greases, cutting and hydraulic fluids and gear and slide-way oils that not only meet, but in many cases exceed, the requirements of today’s advanced machinery.
We’ve long believed that reliability is an excellent and still under-tapped source of increased profitability. In good times and bad, that hasn’t changed. When capital expense budgets are cut, maintenance professionals are charged with stretching the life of equipment.
Regardless of sector, industries everywhere experienced a major reset as the global economy suffered one of the worst recessions in terms of scope and severity. Fortunately, recent economic indicators point to a recovery, albeit a slow and jittery one.
There’s a fairly consistent reality in business: When times are good, management focuses on growth. In tough times, it’s natural to focus more on survival and ensuring a business remains viable. During the past downturn, Inpro/Seal (a subsidiary of Waukesha Bearings Corporation) took a different tack.