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7:46 pm
January 13, 2011
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Publisher's Statement: Alive & Kicking…And Growing Strong

bill_kiesel_thumbYou may have read about the recent release of Mark Twain’s autobiography—100 years after his death. News of this much-anticipated event reminded me of one of my favorite Twain quotes: “The reports of my death are greatly exaggerated.”

He, of course, was referring to some confusion around the illness of a cousin. Somehow, an obituary had been written, erroneously listing the famous author as the dearly departed. Today, more than a century later, I think this quote could easily apply to some of us in the B2B arena who are still delivering print publications and ancillary products to specific markets. To paraphrase Mr. Twain: “The reports of our demise have been greatly exaggerated.”

At Applied Technology Publications there’s still plenty of life left—and lots of growing going on! We spent much of the economic downturn expanding our print, online, digital and other products and are excited about the future, especially since maintenance and reliability professionals are so crucial to the global economic recovery. We are ready and eager to help you get this show on the road! Here are just a few of the great new things we’ve begun rolling out in Maintenance Technology this month:

  • “Maintenance & Reliability Innovator Of The Year Award” (in conjunction with Ken Bannister’s new semi-monthly column entitled “Don’t Procrastinate…Innovate!”) (Pg. 12)
  • “On The Road To Sustainability,” a quarterly feature about companies on their journeys to a sustainable tomorrow. (Pg. 24)
  • “The Reliability Files,” articles from leading suppliers whose primary mission is to help keep your operations up and running. (Pg. 29)
  • Monthly “Technology Showcases” and, my favorite, quarterly “Green Gadgets,” “Efficient Gadgets” and “Reliable Gadgets” sections that provide snapshot views of products and services to help you do your jobs better, faster and more safely. (Pgs. 34 and 28 respectively)

This list reflects just some of the new growth you’ll find amid our already strong lineup of offerings—including a bigger and better MARTS (Maintenance & Reliability Technology Summit) that kicks off April 26 with the 2nd Annual “Reliability Gives Voice to Autism” charity gala. Our goal is to give you everything you need. Moreover, we want to serve you better than ever. MT

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