By Jane Alexander, Deputy Editor
Why do you do what you do, and what is it that brought you to wherever you are today? I’m referring to your job—whatever it may be—in the maintenance-related food chain. Yeah, yeah, money and health insurance sure do talk. That’s a given. Still, I’m betting that a lot of you are like me: You’re out there riding for the brand.
In my case, the brand is Applied Technology Publications, for which I get to regularly do what I love (i.e., produce informative editorial on interesting topics for what seems like an appreciative audience). Regardless of your industry sector, company/organization or product, I would submit that the true brand most of you are riding for is “reliability,” and that you, too, are getting to do what you love (i.e., keep equipment systems and processes up and running).